To succeed in every business (either small-scale or large-scale business), you need the right marketing strategy to reach more people and converting them into paying customers. Some businesses used leaflets, posters, banners, and websites to promoter their product or service.

The most used way of marketing today is through web site. Business people find web developers to create their web site in which they could upload their products and share it to a lot of visitors online.

Online marketing is a very big competition. You need to have your web site, search engine optimized to be on top of search engine results and therefore reach more visitors. You need to win the competition for this is your way to success in your business.

Search Engine Optimization (SEO)

Search Engine Optimization or SEO is a process of improving the volume or quality of your traffic in order to be at the top of search results. That is, when a visitor who uses your targeted keyword to search, you should be on top in order to win the visitor.

Types of Web Site

There are three types of web sites that we need to market (e-commerce, lead generation, and ad-driven). Each of which had their own target market and has different ways of evaluating their success. Each has different goals on converting visitors into paying customers.

Conversion Goals

Lead generation type of web sites mainly focus on the amount of new visitors. The more visitors it reach, the more opportunity will come in. Visitors may not be converted instantly into a paying customer on it's first visit. Ad-driven web sites focus on visitors reading more on his interested topic. This web sites sees the amount of pageviews of higher importance. The more the visitor views the pages of the web site, the more an advertisement appear, and therefore creating more advertisement impressions. E-commerce web sites is more complex, you need to focus on almost all aspects of the web site. It needs to convert new clients to buy the product or view more products.