Facebook Pages Design Trends -
Without a doubt Facebook has gained a huge popularity among businesses and brands by introducing custom fan pages. By now, we are well aware of the Facebook fan page notion, which in fact has become an absolutely essential thing for business owners interested in promoting various projects online on Facebook.
By utilizing Facebook Markup Language or most commonly known FBML that supports HTML & CSS, many people having a commercial or personal business are taking advantage of this aspect adding to their custom fan pages various stylized text, links, buttons, and images that can help direct the visitors into conversion stream. This lets them create great things that will define their brands, make their fan page prominent among others and provide some high value to followers.
We should mention that there are no clear design standards for custom Facebook pages – different people and different brands have their own custom Facebook pages with different styles, designs and of course their content. Still, there are plenty of good practices and that is what our today’s article explores. This showcase takes a look at some highly effective and well developed Facebook designs which make up the modern trends in this filed. The following examples put the projects they represent ahead of the curve and define such trends.
- Content Hidden from Non-Fans
- Extensive Multimedia Integration
- Eye-Catching and Prominent Profile Pictures
- Manifold Tabs Being Presented Within a Tabbed Interface
- Ample Amount of Custom Images on Facebook Fan Pages
- Call to Action
- Galleries and Animation on Facebook Fan Pages
- Featuring Other Social Streams
Content Hidden from Non-Fans
It has become widely applied to hide some interesting content on Facebook page until the visitors like the custom fan page. This is a great way to entice people to become a follower of the page, since a ‘fan-only’ content becomes visible only when they click ‘Like’ button. Hiding content creates curiosity and in this case it also helps generate a larger fan base for the particular custom fan page.
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Extensive Multimedia Integration
Among other tricks to impress new fans, it is now widely popular to embed audio/video content into a fan welcome page making it rich and more engaging for users. This gives the power to develop a lively and interactive community around a custom Facebook page.
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Eye-Catching and Prominent Profile Pictures
As profile pictures on Facebook are 200px wide and their height varies as needed, plenty of custom Facebook pages take advantage of this aspect and feature attention-grabbing and catchy stock images or cliparts related to their services. The larger picture offers better visibility of the campaign and may include company logo or a promotional banner of any kind.
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Manifold Tabs Being Presented Within a Tabbed Interface
Facebook users often edit the default tabs and change the traditional boring ones for more exciting and relevant across the top of a fan page. Along with main landing tab that welcomes visitors to the page and lets them know what they can find on the page, we can see a wide variety of other options including twitter, flickr, foursquare tabs, and more. People utilize them to express the benefits of joining the page, or promote special campaigns going on at the moment, or whatever else necessary.Besides, more custom fan pages now integrate polls which they offer on single tabs across the top of a fan page to get feedback from the users and increase their participation on the fan page.
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Ample Amount of Custom Images on Facebook Fan Pages
Customized pictures not only brand the page, but they also grab immediate attention of the viewers. They make a fan page unique, colorful, and memorable through representing the brand with the help of imagery.
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Call to Action
What also helps direct the visitors into fans conversion stream is an eye-catching stunner of ‘call-to-action’. Just notice how lots of fan pages have custom landing pages with a perfect CTA. This is actually one of the best ways to get someone to “Like” the page while it points people in the direction of becoming a fan.
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Galleries and Animation on Facebook Fan Pages
Facebook Pages has plenty of apps that people can plug in to make their custom fan pages unique and define a brand. Every so often we can spot the use of galleries integrated to showcase advertising products, services, brands, and a lot more. Additionally while improving the user interfaces on fan pages, people frequently resort to using some awesomely animated graphics. However it never starts rolling out by itself because of inability to be built into a Facebook fan page. The users in this case should perform an action by clicking on a button or whatever to begin the code execution.
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Featuring Other Social Streams
In order to broaden a social media reach, custom fan page owners often include into their pages the sections that lead to other social networks. Through connecting multiple social platforms, they highlight their social involvement throughout the web and show their Facebook fans that they’re up to elsewhere.
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